Oct 07, 2026  
2026-2027 Catalog 
  
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2026-2027 Catalog
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MKT 2043 - Principles of Marketing

3 Credit Hours

Course Description:
The student will discuss the major aspects of each of the portions of the marketing mix (product, price, promotion and distribution), how they function, their interrelationships and the management of each. The student will use accepted techniques and tools in analyzing, evaluating and making decisions in marketing related cases.

Prerequisites:
 MATH 0203 or adequate math placement and ENGL 0203, adequate placement score, or by meeting determined measures.


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